| A good image of a region is a valuable resource to the region’s sound development. As a soft power, the good image of the region can not only reflect the region’s power, promote the communication with others and introduce external money and talent but also strengthen the belongingness of people, enhance the cohesion of people and heighten the value identity of economy, society and tradition. The mass media is a very important element for shaping a good image of the region and a major way of knowing the region to external people.In this thesis, through using quantitative research and content analysis in the 702 samples which related to Inner Mongolia news from Ta Kung Pao, Wen Hui Po and Phoenix information which from 2012-2014 to analyze the reported characteristics of Mongolia image in Hong Kong media from the number, topic, genre and tendency of report and summarize the Inner Mongolia image from economy, politics, society, science, education,medicine and ecology. For the problems which occur in the reporting news and shaping image, the author put forward some advices like enhancing agenda setting, hosting large-scale match and meeting, holding cultural and tourism festival and improving integration of communication to improve the image of the region. |
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