Research On The Process Of Media Construction Of Regional Image

The regional image is the representative of identifying the regional characteristics.From the perspective of media construction,the regional image is the result of the interaction among the media,the audience and the objective reality.As a concept of consciousness,regional image is not a simple representation of objective reality in the minds of the media or the audience,it involves the meaning transmission and regeneration among participants,and is a dynamic construction process from "objective image",to "media-oriented image",to "cognitive image" and then to "consensus image".This article from the perspective of the construction of interactive,system combed the area image media construct three stages: media processing stage,audience's cognitive processing,integrating consensus,summing up the objective reality of area is constantly processing form image of "medium","cognitive image" and the dynamic process of the image of "consensus" figure,a glimpse into the media construct law of regional image.Regional image as an abstract concept,it is a subjective rendering of objective reality,in the process of the present media and audience have played a crucial role,it in politics,economy,culture,media organizations under the influence of factors such as,through the symbolic information processing method to the objective reality of processing area into the image of "medium".The audience is not only the receiver of the "mediatized image",but also the active cognitive subject of the image.The audience uses the information processing system to conduct the secondary processing of the "mediatized image",that is,to obtain the personalized "cognitive image" through the cognitive processing process of "attention expectation-internalization analysis-memory retention".When a large number of participants retain this "cognitive image" as a "consensus image" through interaction and communication,it represents the establishment of regional image in a relative period,and the formed "consensus image" is also the phased result of the dynamic precipitation of regional image.With the development of social practice activities,the media,the audience and the objective reality will start a new round of interactive construction activities,dynamic cycle,making the objective reality more and more media-oriented.