Legacy Media’s Choice Of News Value On Wechat News-Push

In new media climate, communication technology brings not just more accurate communication effects but gives impetus to wider media convergence, legacy media make an attempt to do something in new media in succession, Tencent’s smart phones chat tool-Wechat,is rapidly becoming subscribers’important media of communication’s a phone software to render professional services, Wechat proclaimed the birth of a new news transmitting.The article based on 12 months sampling survey of news push, and shows the difference between、internet media、client application’s choises of news value. Because of the short history of new mode of transmission and the breakthrough in mobile technology. We hope that Wechat can be fully used by the practitioners, discovering、pushing and in dealing with the news, in particular, mainstream media like CCTV, provides a better user experience, accept legacy media’s service.