The Research And Development On A System For E-shopproductivity Improvement On The Tmall Platfrom

With the fast-growing of E-commerce, more and more traditional companies will not only consolidate their off-line business, but also strive to develop the online channels. In this background, Tmall platform has become the best choice of many enterprises. But for the most settled merchants, the operation management of the store has increasingly become the outstanding issues to constrain its e-commerce development. How to evaluate the quality of store operations, how to conduct the data analysis based on key indicators, how to know which indicators are the key impact indicators, how to monitor them, and where is his store’s position on the Tmall Platform, etc. More and more problems realistically placed to these merchants.In view of this, the task we face is how to help these Tmall merchants to well handle their daily operation. In this thesis, with the help of the KPI system as the theory and guidance, we propose a system for those E-shop owners’routing operation performance evaluation and business growth. Performance evaluation system for the E-shop is an integrated system which is service oriented framework as the basic idea, and also provides various performance evaluation services. The basic idea of the model is the reference characteristics of e-shop, combined with the nature of e-commerce and the key index analysis method, with integration, expansibility and universality. Its significance is to help the EC Shops quickly find their short board in the daily operation, and provides the snapshot of industry data comparison, to improve their businesses continuously. Firstly, we introduce the current situation of the E-commerce development in china, especially pointed out that the bottleneck in the Chinese B2C E-commerce enterprises are the internal operation management. And then introduces the theoretical knowledge of the KPI system as well as other related application. Then again, based on the theory that combines the essence of e-commerce, and China’s own E-commerce enterprises characteristics, we proposed an enterprise performance management evaluation system based on Tmall platform, including the definition of indicators, index calculation, combination of metrics and so on. Next, we discussed in detail the overall system architecture and design of specific functional requirements. And on this basis, further details are given of the system design and implementation. Finally, we summarize the components of the system, an improved scheme, and system development prospect.