The Research Of The Promotion Of Meilishuo As A Network Brand

This paper will compare traditional brand with network brand, based on the brand communication angle, from the aspects of communication elements, analysis of the Meilishuo’s present and future development, strive to find a suitable way for the Meilishuo’s promotion, and can make more network brand reference.This paper mainly adopts case analysis method, document analysis, and qualitative analysis.According to those methods,this paper will select the similar women’s fashionable business brand or successful network brand as a reference, to find some more suitable ways to the Meilishuo communication promotion.This thesis is divided into four parts:The first part is the introduction, mainly is summed up at home about network brand and the research content of Meilishuo,and finds suitable methods to determin the research’s direction and significance.The second part,is to select the Meilishuo as a case study, and compare it with the similar brand, to find more suitable ways to the Meilishuo’ brand promotion.The third part is to analyse the Meilishuo’s the dissemination of the content and way of the promotion process, which is the research focus of this thesis. The promotion process of The Meilishuo, must be clear which is the effective way and which is uselesspromotion, to find the Meilishuo should focus on which direction in the future.The fourth part is also the key part of this thesis, which is based on the above analysis and combing, and puts forward the strategies and suggestions for the Meilishuo.Through the study, the Meilishuo should focus the development on the mobile client, pay attention to the section of the segmentation and consumer demand; and the Meilishuo should pay much attention to the consistency in the process of popularization. The analysis of the Meilishuo is of reference to many similar network brands, which is the purpose of this research.