Study On Public Image Communication Of Jincm Police In We-media Era

Nowadays, public opinion on social security are various, especially regardingthe several terrorist hurting people accidents happened in Xinjiang, Kunming,Guangzhou and other places since the beginning of2014, and multiple femalecollege students missing events drawn public attention and fear due to the suddenstrike and frequent media report, a debate upsurge again. Public image is a vitalfactor of working assessment for police department, as a government division. It isnot only represent public’s universal recognition and evaluation regarding itssecurity, law enforcement capability and professionalism, but also a powerfulweapon for its work implementation. In We-Media era, from government toenterprises, from media to individual, they all adjust themselves during theirdevelopment, Micro-blog and We-chat as the most popular and representativeWe-Media platforms emerged and developed rapidly as bamboo shoot after springrain. We-Media platform is fertile soil for police department to advertise and buildits image, and enable it to acquire the priority to guide public opinion, gain publicsupport and followership, which is also a more and more popular way of newsbroadcasting for all social organization. Therefor, police made upgraded andself-developed by keeping up with the times, explore its own way for developmentduring the adaption and integration with We-Media.Jinan Police as an example in this thesis to explore its public imagecommunication on We-Media platforms, and Sina Micro-blog and the We-chat aretaken as study platforms because of their most high-usage at present. There arethree chapters in this article, in the first chapter, is a general introduction ofWe-Media era, introduced Micro-blog and We-chat, and summarized the historyand present status of Jinan Police combed with the development history of China’spublic security since the media usage. In chapter two, by researching the examplesduring Jinan Police public image communication, such as the Su Xiaomo suicide,the football fans’ fighting, and summarize their strategy of their public imagecommunication structure, the use of communication in use and meet the theoreticalanaly the effect of Jinan Police on the image communication in media platform byusing relevant theory in communication study, such as the agenda setting, usageand meeting its demands, etc. And emphatically analysis Jinan Police structure and coping strategies during the crisis event by studying the example events of817female prison guard beating people incident and the looting chrysanthemum inJinan liberation Tower. And by comparative study, discuss the similarities anddifferences of Jinan Police public image communication on two differentWe-Media platforms, which are Micro-blog and We-chat. And compared withPeace Beijing Micro-blog, compare their respective advantages and disadvantages.In chapter three, based on the communication law, analyze Jinan Police imagecommunication strategy, summed up the problems on public image communicationstrategy of Jinan Public, and offer feasible suggestions and anticipate Jinan Policepublic image communication development prospect and trend in the future in We-Media era.Some methods of literature analysis, comparative research, case interviews,case analysis, field investigation are integrated in this article, research the presentsituation and characteristics of the public image communication of Jinan Police inWe-Media age. Discuss the release of daily public security information, and theimpact on its public image communication, analysis the relationship betweendefuse crisis events and building public image, and the existing problems on publicimage communication of the Jinan Police in the current We-Media platform, andhow to build image by adapting to the media. Trying to contribute meaningfulinformation for Jinan Police in the public image effective communication on theWe-Media platforms.