Study On College Students’ Usage Of Meituan Takeaway Service APP Based On Uses And Gratifications Theory

In recent years, with the rise of O2 O mode, catering O2 O online meal ordering platform emerge as the times require. waimai.meituan. as an advanced network ordering platform, the use of habits in daily life, the media and the use way to generate more and more influence on people. From the products available to break the 70% market share, from simple voice chat tool into a three-dimensional communication media diversification, waimai.meituan gradually integrating eventually become the leader of the field of food O2 O. Why the United States Mission takeaway in just one year to fire up? Survey data show that waimai.meituan. users for more than 18-25 years old students. The selection and use of subjective psychological factors affecting waimai.meituan users and personal habits of U.S. function of has a very important. At present, the waimai.meituan online ordering the use and gratification and media dependency research basically is still in the blank, this paper is based on the theory of "use and gratification", in Jiangxi Province, Nanchang city college students as the research object, the students in waimai.meituan users to use waimai.meituan online ordering and motivation meet the problems existing in the user requirements.The author mainly through the questionnaire survey and interviews to obtain basic information of Jiangxi Nanchang area college students micro channel users. In the questionnaire data based on the analysis of the basic characteristics of college students, a waimai.meituan. users use a waimai.meituan. demand motivation and waimai.meituan. users meet form, finally points out the problems need to be improved and there is a waimai.meituan. Problem.