The Operation Scheme Of The Wechat Public Subscription Number "Shengxuebao"

"Shengxuebao"is a new media product which is created by Qianjiang Evening Newspaper.It was born in 2013 November,at the beginning it was just inexperienced,but now it had become more mature. During its development, I had always participated in designing its operation scheme including the contents、 activities、functions of operation as well as the promotion plan and profit model. After designing it, we put it into practice. Thanks to this,we had found many problems,such as "Product oriented business philosophy"which couldn’t fit the development of Shengxuebao very much;lacking of user viscosity;Lacking of communicating with our users.let the pain points of our users had to be discovered and satisfied; Lacking of technical supports had let us design the scheme according to our own ideas; Also, our profit model need to be further improved.According to my data analysis and the understanding of operation which I got from other reference, I made a further design of the enhance of Shengxuebao,including changing the business philosophy into user oriented; being more active in exploring the pain points of our users;being refined in operation; and gradually turned Shengxuebao into a online education products.