| With the information society and network development, e-commerce is also increasingly fierce competition. Enterprises must change in order to firm market enterprise management mode, absorb advanced management concepts. Build customer relationship management system e-commerce environment is one of the policy of them. Through good business relationships with customers, helping enterprises to enhance their core competitiveness and contribute to the development of more loyal customers.The graduation thesis is the development and marketing of electronic products designed for e-commerce environment customer relationship management system. First fully understand the research status of customer relationship management systems, research and development put forward the significance and value of the system.. NET platform, data mining technology, architecture-depth study to determine the development platform of choice for systems and development languages and tools. Demand systems using UML modeling tool for the detailed analysis and design to illustrate the principle of demand, the function and structure of the system is divided overall design and module improvements achieved by means of ID3 algorithm mining customer data. Finally, a detailed system implementation and system functionality and performance testing.The graduation thesis focuses on the use of improved design customer analysis model ID3 algorithm, the data selection and pre-processing algorithms, decision tree model to build customer analysis and application of the model to a customer relationship management system, improve the system for analyzing data the results capability, system analysis more scientific, more meaningful.Development of customer relationship management system to facilitate the management of enterprise customer relationships, enhance business understanding and concern for customers, enhance the corporate image, but also improve the efficiency of the staff, to create greater profits and value for the enterprise. |
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