Design And Implementation Of Credit Card Customer Management System For Agricultural Bank Of China Wenzhou Branch

Credit card business is a major channel for modern commercial bank profit retail business in debit card market has become increasingly saturated, the potential of huge domestic consumer credit demand strongly attracted the attention of the bank’s credit card business to become bank seeking foster business innovation and profit growth the preferred point. With the entry of China’s financial market opening and foreign banks, the domestic credit card market is increasingly competitive, foreign banks will rely on its strong technical force and advanced management concepts, and fierce competition in the domestic banks to get more business profits. Therefore, the Agricultural Bank in order to ensure their own credit card market share, you must use sophisticated information technology for the construction of a credit card customer management systems.Based on the current development of Wenzhou Agricultural Bank credit card business, the analysis of the overall demand for bank credit card customer management system construction, system construction to determine the key objectives aimed through the development and application of systems for the future development of the credit card business to provide more good to data analysis and services. The main contents include:(1) based on comparative research and analysis bank credit card management information systems, raised the target system design;(2) based on user needs analysis, advanced system by means of the current J2 EE architecture and JSP dynamic development of technology development platforms and technologies, analyzes the system function structure, and completed the design of the system database;(3) completed the design and realization of the target system main modules, including customer information maintenance functions, account opening function, account inquiries and maintenance functions, credit card account features, credit card transaction records maintenance functions, credit card bills queries, customer risk analysis, reporting statistical functions, system functions, such as user maintenance, and finally the testing and validation.Construction of the target system, the Agricultural Bank of Wenzhou management indicators of the credit card business, an important foundation for fine and will be able to realize the operation and management of the branch levels for timely analysis and make a full line of credit card management, through the system understanding of business trends and help promote the management level of bank credit card; able to provide a variety of analytical data, credit card marketing activities to meet the benefits related to the assessment of the needs of the selected target customers; able from customer behavior, customer risk, etc. for analysis, to meet the needs of risk management, improve risk management.