Research On Platform Formation Of Traditional Television

The development of the Internet technology resulting in the propagation environment has undergone tremendous changes, the traditional media is facing the dilemma of the loss of content and channels, high-quality resources, have formed the core competitiveness gradually disintegrated.In the face of shocks, traditional media have to leveraging new media, trying to the development mode of linkage between new and old media, and promote the development of media convergence.The key of media integration lies in the breakthrough of the profit mode, and the profit mode is closely related to the organization form and operation rule of the enterprise.In recent years, the rise of the Internet industry, a new industry- platform,gradually get the attention of the industry.As a new form of organization, the platform has changed the existing industrial chain, and has changed the organization mode of the existing enterprise, and has gradually formed a platform as the core ecosystem.The successful application of the platform in the Internet industry provides a new way for the transformation of the traditional media, the traditional media have self built new media platform.So, the traditional media platform is feasible? How will it "embed" within the organizational system of traditional media? This is the starting point for this study.In this paper based on the theory of media platform, mango media as the research object, with the practice of Hunan radio and television self built platform as the research content, focusing on the feasibility of traditional media platform construction.From the successful application of the Internet media platform, to the traditional media inlay graft, the mango media production background, development course, setting function, product design, industrial operations and future trend, facing difficulties and other issues related to research, discusses the logic relation of Mei Jieping Taiwan, industry chain and ecosystem, in the analysis of the operation mechanism and the reality of the situation, explore the plight of traditional media self platform and the broken bureau.