Research On Profit Model Of Mango Excellent Media Based On The Perspective Of Industry Chain

With the continuous innovation of Internet technology,the media distribution method has changed from the traditional media such as newspapers,radio and television to the web-centric Internet media.In recent years,the domestic internet media industry has exhibited a favorable developmental trend,buoyed by policies,economics,culture,technology,and other factors.Nevertheless,owing to progressively stringent industry regulations and the ongoing industrialization process,the profit strategies and pathways of internet media corporations necessitate adaptation to the ever-changing market conditions.Consequently,internet media companies must deliberate on how to merge and cultivate novel technologies and business models within the confines of policy permissibility to reap lucrative benefits.This article expounds on the developmental status and prevalent features of the profit models employed by internet media companies amidst the rapidly burgeoning industry of internet media.Furthermore,it delves into a case study of the profit model of Mango Excellent Media as an exemplar.Upon scrutinizing the literature,the article has ascertained a discernible relationship between the profit model and the industry chain.Consequently,this article amalgamates the industrial chain theory,the profit model element theory,and the synergistic effect theory to scrutinize and evaluate the changes in Mango Excellent Media’s profit elements after laying out the industry chain and its connection with the profit elements.As a result,it is concluded that the industrial chain and profit elements share a mutually influential and mutually reinforcing relationship.Post analysis of the profit elements,this article expounds on the distinctive characteristics of Mango Excellent Media’s profit model under the industrial chain.Subsequently,by conducting an in-depth analysis of both the financial and non-financial effects of the profit model and benchmarking against its industry peers,Mango Excellent Media’s current status as being in a rapid expansion phase is confirmed.Notably,the profit model facilitates a continual increase in revenue and the maintenance of positive profits.Nevertheless,the Mango Excellent Media’ s profit model encounters issues in content monetization,memberships and advertising,e-commerce,and live entertainment in the upstream,midstream,and downstream segments of the industrial chain.This could have an impact on the future development of the enterprise to some degree.Consequently,the article proposes optimization suggestions for the profit model complications in the industrial chain to aid Mango Excellent Media in ameliorating its existing profit model and strengthening the construction of the industrial chain.Mango Excellent Media has proactively embarked on the industrialization of internet media,and has established its industrial chain.By integrating its industrial chain,profit model,and profit elements,the company has enhanced its profit-making capabilities and achieved a favorable synergy effect.This could serve as a valuable reference for other internet media companies seeking to transform,innovate,and develop.