| With the development of WEB3.0 technology, our country residents access to information habits changed dramatically, the scale of the Internet into a geometric growth. Changes in technology, social background, provides rich soil for the birth from the media. The advent of new technology, greatly reduce the production cost of video and communication, so that only the traditional media like old huge monster to produce things flying into the homes of ordinary people. The production and dissemination of the cost is greatly reduced, the content that micro-blog, We Chat, online video and other media such as self generated grass grows.Good content can enlighten the mind, growth experience, enrich people’s spiritual life, and even help you succeed in your career. Because of their rich social experience, profound knowledge, senior media person or the media team founded the popular we media video program, "logic show" is one of the representatives.through case analysis, and the SWOT analysis method, we know that logic show has encountered some problems in 2015. For example: the content of curing; insufficient membership enthusiasm; The contradiction of Luo Zhenyu between a reading program host and a businessman.In this paper, through literature survey method, comparative analysis method, which can be learned from the "logic show" founding background, technology background and the social soil due to mature, the current rise in our country since the video was imminent. Secondly, through case analysis and quantitative research method, starting with the analysis of “logic show"from content, topic, language style,to come up with why logic show become the leader. Starting from the problem, put forward some recommendations for improvement, hoping to provide some experience and Enlightenment for other we media video program development. |