| Chinese financial media have made great progress after years of development. They play an active role in information spreading, public opinion guiding and the development of national economy. The current financial reform as an important lever of comprehensive reform in our country, also attract public attention. What kind of the opportunity and the challenge will the financial reform bring to Chinese economy and how do people understand the importance of financial reform?These issues require financial media to answer by continuously reporting. Financial media’s reporting style is a important factor which affects audience’s acceptance for reports. If financial media’s reporting style can be widely accepted by the audience, financial reports could promote the financial reform better. In this context, this paper focus on how could financial media show their reporting style better by reports and whether the news texts are coincide with reporting style.This paper based on 21 st Century Business Herald,Economic Information Daily, FT Chinese.com as analysis objects, chooses three cases-the foundation of China(Shanghai) Pilot Free Trade Zone, the establishment of deposit insurance system regulation, the decision of interest-rate cut by the people’s bank of China. This paper uses the structure of news discourse analysis as a guide which is created by Teun A.Van Dijk, and discusses the financial media’s discourse construction style from the perspective of text and context view. And then points out whether the discourse construction style coordinate with medium positioning. |