Research On Interactive Of Network TV Under The Background Of Media Convergence

With the rapid development of television and converged network technology, promoting the triple play plans, Network TV industry continues to expand the scale length, the number of users is growing, to the people’s work, learn, play an increasingly important influence produced, in the form of interactive and the quality of the decision to become an important factor in the success of Network TV.Network TV platform operations can be divided into network television broadcasters and Internet companies operate video sites, can be found throughout the network video market, old and new media in the increasingly fierce competition; The mobile phone has become the most important tool for network video accepted; and each network covering large differences between the television and watch the path diverse; and Network TV platform profit mode immature, acquired between each other, when the merger occurs.In this paper, along literature analysis, content analysis, case study, reflection sound research ideas, integrated use of literature research, case analysis. The qualitative analysis and quantitative analysis, research and analysis of the current development of China’s Network TV; Theoretical analysis and case analysis, the typical video site to study the interaction from the station network linkage, interaction between competing media, self-programming process interaction, individual users interact with the user feedback platform to interact, and based on seven aspects of interactive viewing and other interactive interface process explained in detail the types of interaction Network TV; then analysis and comparative analysis of theoretical reasoning combining elements from participating in the interactive level, interactive synchronization and interaction results in three dimensions for further analysis in the form of interactive video network, find Network TV overall a good orientation, navigation and usability.Finally, the paper put forward by interacting with other Network TV media convergence and innovation, build personalized user interaction channels, such as the development of strategies to promote excellent interface towards network video interactive form of diversification, enrich channel direction.