The Analysis Of The Strategy Of Media Listed Companies Financing

Since the reform and opening up of China, the development of China’s small and medium-sized enterprise is growing rapidly and gradually. They become an important part of the national economy. They has made a great contribution of promoting the development of national economy, improving the level of national life and promoting social employment. Small and medium-sized enterprises in the world are faced with the financing difficult problem, and the causes of the financing difficulties of small and medium-sized enterprises is more complex. There are two reasons. First is the small and medium-sized enterprise, the other one is the development of the political and economic environment. All the countries do the research both in the theory and practice. Although they has obtained certain achievements, there are many reasons haven’t been solved fundamentally. As the world economy development more and more slow, the banks’loans are increasingly unwilling to bear the risk, which makes it more difficult to get loans from the bank and harder to obtain bank financing of small and medium-sized enterprises.At present our country is still in the year of 2008 when the world financial in the recovery and development period. China needs to strengthen the power of small and medium-sized enterprises to drive economic development, and the small and medium-sized enterprises are needed to answer the increasingly sharp employment problem and social problem. The capital, as the blood of an enterprise, is also the most lack of small and medium-sized enterprises. It is very urgent to intensify the study of small and medium-sized enterprise financing difficult problem.This article adopts the research methods of case analysis-the special group from Zhou Ning steel trade business. This article through the analysis of the interconnection of they create mutual insurance of the development of financing model, study their application in the success and deficiency in the process of financing mode. And then to it expands the analysis to the steel trade and industry, and spreads to other traditional industries in the small and medium-sized enterprises. It hopes for the financing difficulties of the small and medium enterprises want to be able to put forward new ideas on the solution of the problem. In this paper, the cause of the interconnection and mutual insurance financing model of the crisis from the defects of the financing model itself. In the use of the industry development situation, the bank’s development, the policy system and so on of the Zhou Ning steel trade business were analyzed. And countermeasures are also put forward to solve these problems to help Zhou Ning steel trade business and more out of the financing difficulties of small and medium-sized enterprises are proposed.