Path Choice Of Traditional Newspaper To Mobile News Client In Transition

Mobile Internet is changing people’s lifestyles and consumption habits, it is a science and technology culture penetrated into every corner of the social structure. As McLuhan said:"an era means of communication is not important, it is important to transform the social landscape of the enormous strength." Mobile news client is the current mainstream channels that people receive information, intelligence, personality, social technology, video is the biggest attributes characterize the future of mobile life, only moving news client is compatible with all the features to meet the diverse needs, to create the best experience. While the print media to develop mobile client is to play in the field of new media efficacy dissemination and fulfill their social responsibility, but the fierce competition in the mobile Internet market Forced to make adaptive changes in the print media locked in a virtually contains multiple positive factors. Extend content advantage, open social networks, laying interactive channels, pioneering multi-service, seeking to narrow the technology gap and earnings may, these changes may encourage traditional newspaper to create a "corner overtaking" the miracle in the new media age. The traditional newspaper industry show in 2014 mobile client transition tide out Qiongzesibian determination, different positioning, different functions, novel client interface dazzling, lively appearance in the ability to make us calm Thinking carefully seeking out the right path to a few traditional newspaper on the mobile client can take root.The author chooses Daily News as a success story and emotion were the details of considerations, empirical research conclusions can hope for long-term development of the traditional newspaper news clients play a guiding role. Most previous studies on business news portal client depth inquiry, analysis of their way to promote adhesion of the user, in order to give some of the traditional newspaper industry restructuring inspiration. Or from an individual level, such as content creation, business models, user requirements, technical design, evaluation and other local research experience, the reader is difficult to give sets of specifications manual on how to move the traditional newspaper era from the perspective of the whole force of cognition. This article began with a traditional newspaper news pioneer and potential clients about stocks, with surging news, trends and constantly improved iteration of the formation of the People’s Daily to clarify the scientific transformation of the track, explore the principles that meet the user experience should contact the discerning grasp and worth reference practice, summed new media age users must remember thinking, service awareness and share ideas, permeated with the new interpretation of the logic of the client benign propagation mode of operation, in order from thinking, technology, content, services, profit for the five dimensions mobile clients choose the path of traditional newspapers designated coordinates.