| The satisfaction research on museum audience is to understand the important and direct effective channel for its audience, it is an important part of museum assessment also. The capital museum as a modern comprehensive museum with advanced facility, the museum audience satisfaction has not yet been related research. Unlike the past audience research methods of questionnaire investigation, observation method, this article is based on public comments network which the representative comments on the website for audience satisfaction survey research. Through the audience comments data in public comments network of the capital museum, to research the museum audience satisfaction which can make the capital museum to understand the needs of the audience, for the capital museum work in future and successful operation is of great significance.This article is divided into five chapters. The main research content is as follows:The first chapter is an introduction to introduce the research motivation and significance, research review, research content and research limitations of this paper.The second chapter is the interpretation of the core concept and the basic theory.The concepts and related theories of the audience of museum, the audience research, as well as the social media and audience satisfaction are interpreted.The third chapter is the research object, method and steps. This chapter introducethe capital museum and its audience research present situation, the related information of the public comments network, and investigate the audience data of the capital museum based on the public comments website.The fourth chapter is the results of the study and analysis. This chapter mainly to collect the capital museum audience data with statistics and analysis, describe the audience satisfaction as a whole, explore the impact of satisfaction about the sex, place of residence, visiting time, and the audience satisfaction to the capital museum exhibits, environment, service.The fifth chapter is the conclusion and suggestions. Summarize the research results of the audience satisfaction data of the capital museum on the public comments website, make suggestions for the future of the actual work of the capital museum. And hope that the museum or related institutions to organize regularly investigations and statistics for the audience data of the museum on the public comments on the net and other social media. |
