Research On The Audience Of Xi'an Museum Based On Dianping.com

The main feature of the early Internet is that users get information through browsers.With the development of information technology,we are going to enter the Web3.0 era through multi-channel reading,user experience sharing,and the effective docking of various terminals.The Internet users in this era are both content visitors and content makers.Based on this premise,we can try to open up new ideas for the research of museum audiences through the new media.Public comment is China’s leading local life information and trading platform,which contains a large number of independent third party consumer reviews.Its advantage for museum audience research is that information is easy to collect,the evaluation system for museums is more detailed,and the interference of information is less.The Xi’an museum is a national level museum,integrating museums,scenic spots and historic sites and urban parks.Its advantages in museum audience research lie in the large number of audiences,diverse geographical origins,diverse cultural backgrounds and rich demographic composition.Through the combination of the two,we hope to have three gains:one is to fill in the blank of the study of the Xi’an Museum,and to make suggestions for the existing problems of the museum;two,to explore the role of the new media in the process of information dissemination in the museum;and finally to provide a new way of thinking for the study of the audience of the museum.It enriches the theory of Museology.The specific contents of the article are as follows:The first chapter mainly introduces the research background,significance,research summary,main contents,methods and ideas.The second chapter clarifies the related concepts and theories of museum audience research,interactive media,and the interactive nature of the public comment network.The third chapter makes an analysis of the audience,classifies and analyzes the audience rating,objective description and subjective evaluation.It analyses from the perspective of behavior,psychology and demography,and speculates and discusses the reasons behind it.The fourth chapter first draws the conclusion of the audience analysis,and puts forward the rationalization proposals for the audience analysis of the public review network,and comments on the audience research of the public review network at the same time.