Research On The Alienation Of People From The Media Environment

In modern society, the development of the Internet brings us into an age of smart terminal and the wide popularity of the application of We-Media based upon intelligent terminal technology indicates that we are entering the age of We-Media. Obviously, the application of it has been a new norm in daily life. Grass-roots communities express their viewpoints, demonstrate personal styles and achieve self-realization via We-Media. While people enjoy the freedom offered by it, they should also keep alert to the problems caused by the disorder during the transmission of We-Media.With the rapid development of the media, more and more people become the media dependent, especially in the mobile data terminal technology popularization, the "bow family" phenomenon has become a global problem. In the media environment, people as the user from the media, but in turn, by the media control and slavery. People’s awareness of the decline, the way of thinking become fragmented, "jumping", people in a huge flood of information from the media appears to be passive and passive, inert thinking flooding. The alienation of the human body and lead to the change and alienation of people’s way of life, people began to dependence, addiction and obsession with media technology and virtual space, scenes of life of people from the media information cutting combination, from the direction of public opinion of the media information will people’s pursuit and life style for the serious homogenization. Since the commercialization of the media trend, but also lead to the social public cultural consumption ideology to, false information as a result of the spread of media credibility decline, social trust crisis gradually spread, from the media ecology environment of the disorder makes social and ethical questions of clumps.The alienation of people from the media environment is obviously not a simple technical problem, system or ethical issues. The single perspective angle has been unable to provide theoretical support for solving self media chaos. This article from the alienation theory, technology alienation, media alienation and the alienation of the data of the data, first of all, the theory of the mechanism of alienation. Since the media concept, development, characteristics and status system combing, from explore the root of the problem of alienation, and then provide the Countermeasures for people to eliminate the problem of alienation, through digestion to really know yourself. Self alienation in environmental media results from the interaction of media users, technology, socio culture, ethical system as well as other aspects. To dispel alienation, we need to keep alert, standardize technology and coordinate all aspects of society, which can ensure the benign development of We-Media.