Research On The Self-made Column Of Video Website In China

Domestic video website in the experience of the early users of the original video upload, burn buy the drama after a period of time, due to the copyright consciousness enhancement and copyright prices skyrocketed, state policy regulation on television, entertainment needs of the audience is growing, promote the video website from the content in medium station transformation to content producers, a kind of new media content products produced, video website homemade programs became popular, video website through exclusive or joint ways of making to create their own programs. The inherent flexibility, autonomy and diversity of the program, so many video sites have found huge commercial space, which has become the focus of the development of the object. Notable is, at present video website launched self-made programs, although numerous, behind the investment is also rising, multi resources continue to flow into, but show final competition is still high-quality content, whose content is good who will be able to retain most of the audience, content is king is still in the video site self-made program applicable. It can be said, video website homemade program is facing great pressure on the content and channels of a counter attack and transformation in video website, and the focus of competition is still the content. Therefore, in the course of the study by using literature retrieval, case analysis and content analysis research methods, combined with the relevant communication theory, of domestic video website homemade program development status of actual research, from the aspects of program number and type, orientation program, programming and program audience the basic outlines of homemade video site program development characteristics, and at the same time, the domestic video website made the contents of the program characteristics analysis and Study on. It should be said, video website homemade program content in the subject is highly entertaining, style more networked, manifestations of inheriting the tradition and innovation and change, quality stressed ideas, unique technology, of., of course, we also see homemade video site program in the content has produced content to ignore the quality standards, the lack of content checks and program evaluation standard and neglecting the user experience, and constantly improve the quality of content, multi force to create quality content to provide support and wide provision of content sources and enhance the user experience is the key measures to solve the above problems. Through the analysis of the content characteristic of the domestic self-made program and the discussion of the problem countermeasure, it plays a certain guiding role for the survival and development of the video website.