Strategies For Promoting The Spirit Of Chinese From The Perspective Of The Whole Media

Since the eighteen meeting of the party, the general secretary Xi Jinping made clear to achieve the great rejuvenation of the Chinese dream that is the profound interpretation of the national prosperity, national rejuvenation and the people’s happiness. We must take the road of China and carry forward the Chinese spirit and China power. Chinese spirit is not only the source of the spirit of the party, but also has rich practical connotation and great value of the times. It reflects the inheritance and development of the party’s theory and spirit, and is a kind of discourse, a spiritual discourse of China’s strong and national revival, which is China’s diplomatic discourse in the face of the world. It not only reveals the theme of Chinese historical development in modern times, but also highlights the common value of the people of all nationalities. It is the spirit of the great rejuvenation of the Chinese nation.Based on the present situation of the development of the media revolution, the emerging medium emerge in an endless stream, which is represented by the mobile media as the fourth media, the audience itself as the voice path of the media, and always occupy the dominant position of the four traditional media almost formed a comprehensive coverage of the information receiver. The emerging forms of media make the integration of media content, channel and functional level which have caused the people unwittingly entered the "entire media" era, It makes the path of Chinese spirit faced new opportunities and challenges. So we need deepen and innovate the theory, and stand in a hundred years to the changes of the world history, thinking the evaluative trend in order to better carry forward the spirit of China.This paper used the method of cross field to analyze the process of carrying forward the spirit of China. The paper is divided into four parts. The first part is the introduction part, it includes the research background, research purpose, research status and innovation of this paper. In the second part, it clarify the related theories of Chinese spirit and the "entire media" which is referred in this article to avoid the impact of confusing the concept. At the same time, this paper from the view of practice the socialist value and helps China dream early realization discusses the importance of carry forward the spirit of China. In the third part, it based on the theory of the whole media evaluates the existing opportunities and challenges, and points out the specific reasons of the problem. The fourth part is the main body of this paper. Based on the analysis of the existing problems and causes of China’s spirit, this part continues to be the "entire media" perspective, from five aspects of the traditional media, online media, social media, environmental media and media integration, to put forward a reasonable path to carry forward the national spirit.