Entertainment Spirit And Cultural Mission The Study Of Communication Strategies Of Henan Television Chinese Spelling Chinese Spelling Hero

Since the "Lecture room" after, TV cultural program develops make a spurt of progress, the emergence of a large number of different styles, different programming style. But the quality of these huge number of TV cultural program is uneven, some good and some bad, especially a good balance and grasp the "can not be done in the spirit of entertainment" and "culture", showing a clear "cop-out" phenomenon, resulting in serious negative impact on the channel brand image, communication effect. The TV program, especially the variety of the column to the development to achieve the "double benefit" the harvest, and continuous innovation and sustainable development continue? Henan Television conducted a bold attempt. in order to solve this problem."Chinese Spelling Hero" is the Henan TV Chinese characters and act art in2013May to create a domestic large-scale cultural variety season broadcast program, which has a profound cultural connotation, but also contains a rich variety of color, is a good example of the cultural program "edutainment" features of the style and program value. According to the "spirit of entertainment and cultural mission--to Henan Television Chinese characters" Chinese Spelling Hero "communication strategy research" as a topic, the conclusions are the following:First of ail, the show set a strong cultural sense of mission. To Chinese characters spread Chinese characters, culture and education as the main objective to promote the Chinese traditional culture. Hand for young people to build a cultural heritage of the platform, the profound understanding and application of the deep cultural connotation of Chinese traditional Chinese characters value at the same time, stimulate their desire to learn Chinese characters, on the other hand, fully tap the children’s daily life stories, which show the player in emotion, thought, personality features of interest, philosophy of life and way of life of children group new expression, but also can greatly enhance the style characteristics of "Chinese Spelling Hero" column Chinese characters relaxed, cheerful, thereby enhancing the show visual effects, to achieve the "entertainment TV culture creation idea entertaining".Secondly, Chinese characters "Chinese Spelling Hero" column is composed of Henan satellite TV and love odd art nets joint planning, production and broadcast, thus opening a new mode of network cooperation. This not only can use the network media to provide strong technical support, data support and platform support, improve program quality, strengthen the propaganda effect, expand its communication range and so on, thus getting good ratings, to realize its economic value and so on, but also with the television program planning and rich production experience, to successfully complete the planning and production activities program etc..Third, Chinese characters "Chinese Spelling Hero" column in addition to the locus of the program ot" cultural value, design, program mode still contestants language behavior, guest comments, host interaction is full of entertainment elements rich, thus greatly enhance the program audio-visual effect, double value very well and Gu "entertainment spirit" and "culture" the.fourth, the "Chinese Spelling Hero" column just Chinese characters appear, there are still a series of problems, including program evaluation standard and system deficiencies,"show" traces is too obvious, cause children to adult phenomenon further intensified, network problems, the continued cooperation between programs and lack of awareness of copyright. In view of this situation. Chinese characters "Chinese Spelling Hero" column should on one hand strengthen program innovation consciousness, with full respect for the audience demand, network on the other hand shall establish professional communication mechanism, adhere to the "culture" does not shake, at the same time, in the programming process, be good at grasping the various characteristics of young players psychological, physiological so. to make the program more humane. In order to viewers continue to provide content fresh and colorful forms of programs, sustainable development to achieve the program.