Research On Transformation Of The County Press In The New Media Age

In recent years, the development of China’s new media industry showing geometric growth, bad-mouthing the traditional newspaper media voices heard in the market, which led by metropolitan media reported drastic decline in advertising. However, the county press is developing rapidly. The county press is taking strategies in transformation while occupying a strong position in the primary market in the media market reforms. Those strategies are taking important effects in many fields, such as news concept, management style, personnel management and other aspects are positive changes.As a county (district) newspaper, Wujiang Daily have done it best in doing publicity work and offering good services to the local community and economic development. Meanwhile, the business profits of Wujiang Daily increase year by year, which form the "Wujiang phenomenon" within the county press. In this paper, which is based on fieldwork and in-depth study the object. Through nearly a year of follow-up investigations and interviews, this paper is trying to discuss what efforts have Wujiang daily done during the transformation process in the new media era. By analyzing the object, this paper aims to discuss the extraordinary experiences the Wujiang Daily have done, and thereby provide ideas and experiences to draw on for other county press.