Research On The Location Based Services Advertising And Its Acceptance Of Audience Effect

With the continuous development of science and technology and the popularity ofnetworks,infomation age are coming.In this period,the way of informationdissemination is different from the past.This makes the advertisement change.LBSadvertising as a new type advertisement,comes out.The first part introduces research background, the summary of philology,and thestaged work of LBS advertising.The second part is including the definition of LBSadvertising,the participant,different types of LBS advertising and the release principle.The third part study about the Communication model of LBS advertising,and givesome examples,and analyze the advantage of LBS advertising.there are some researchabout LBS advertising’s acceptance of audience in the fourth part.The last partanalyze the characteristics of audience and the commercial value with some surveypapers.In addition,this part researches about the furture of LBS advertising,anddiscuss about aslo point out some problems of LBS advertising.With different of traditional advertising,the LBS advertising is moreintelligentize,though it belongs to transit advertising.It supply personalized service.theaudience will take the initiative when they make contact with LBS advertising.Thereare two characteristics about LBS advertising,mobility and interaction.that will behelpful about increasing the acceptance of the audience.On LBS advertising,theaudience has more autonomous selection,they can use the location services to find outthe store which nearly ,and aslo can subscribe and receivethe information what theywish to buy.They can share their information just recevied,and interact with the othereven the store.LBS advertising succeed the stability and portability from the network.it surmountthe limit about time and space.LBS advertising complementary about the traditionaladvertising,and become one of the audience’s information touch point.Its mobility andinteraction are the new way to advertising.These advantage is more useful thantraditional advertising for Audience Acception.LBS advertising has a huge andextensive market,will open out bright prospects for audience.