Mechanism And Method Study On Public Pricing Of Chinese High Speed Railway

With rapid development of the Chinese high-speed railway in recent years, theresidents’ way to travel has greatly affected by this technological transform. However,fare of high-speed EMU is about three times of the traditional railway passenger fares,this jump does not fit in most of the low-income population groups in China, who willbe forced to accept the "fast" and expensive of high-speed railway. Properties of naturalmonopoly in railway industry, In China is a unique integration of governmentadministration with enterprise sector, The special system makes high-speed railwaybuild carry syncretic and monopolized transport, lack of competition in the market andeffective cost constraints mechanisms. Facing high debt, MOR attempts to establishhigh price and transfer passenger flow to improve attendance by reduction of thegeneral train gain profit, pricing is not in accordance with the Price Law to be heard,used of is government pricing mechanism and traditional cost-plus method. however,high-speed rail passenger transport has a strong public properties, exorbitant fares isbound to against the public interests of the vast number of consumers, and contrary tothe original intention to promote economic and social development to build high-speedrail, so, how to design a scientific and reasonable pricing mechanism and methodbecomes the key issues to the healthy development of Chinese high speed railway.Article based on high-speed product attributes and common basic principles ofpricing, On the basis of analysis railway operations and high-speed rail developmentsituation and problems, reference to other countries and regions in the high speedrailway operation and pricing mechanism and methods, on China’s high-speed railpublic pricing of mechanism and method for a more systematic study.In constructing the public pricing mechanism, this paper considers that, theprimary prerequisite is the innovation of governance, change the management mode ofrailway, through the construction and transport separation from the railwayinfrastructures form a competition mechanism to curb costs, improve the efficiency of production and operation. On this basis, Operators to establish administrative contractsand civil contracts with governments and consumers, price adopted by the tripartitenegotiated in the form of hearing. In terms of pricing methods, this paper believe thatcost pricing method is not the necessary and sufficient conditions for cost compensation,only stable passenger can bring a sustainable cash flow, under the conditions ofmarginal cost is very low maximum for the passenger flow is the key. Should drawlessons from abroad and other areas of high-speed railway pricing mechanisms andmethods, design of flexible fare system as needs change, compete for customers throughaccurate market positioning and proactive marketing strategies with competitors,improving the efficiency of resource use and total passenger transport. Pricing methodsdesigned to consider market changes in supply and demand and competition, with thegoal of balancing the supply and demand, consumer income levels are factors whichmust be taken into account, the price of the same industry standards are also importantreference, combination of above variables, presented a equilibrium pricing and pricingof BiLevel programming models and pricing strategies.