Core-competitiveness Enhancement Study Of Company A

With the incoming of global economic integration and market economy, most ofenterprises has been standing on the international stage, so the market competition willbe becoming increasingly vigorous. Strong core-competitiveness is the foundamentalguarantee for invicibale status of fiece market competition. So how to build andenhance the core-competitiveness is the most important subject that every enterprisemust face. Combined with competitiveness theory, the thesis analyses currentcompetitiveness status and existing problems of company A and put forward to somestratiges that to enhance its core-competitiveness.The thesis is mainly about the current situation of electricity power industry andbasical condition of company A. On the basis of the core-competitiveness of companyA, the thesis analyzes the external Mac-enviroment of company A, including stratigeenviroment, economy enviroment, social culture enviroment and technologyenviroment. With the theory of Potter five competitiveness factor, the thesis deeplyanalyzes the competitor of Generator Circuit Breaker, potentialcompetitor,subtitutes,the ability of buyer’s bargin and supplier’s bargin. And with theSWOT model analysis, we can get the advantage,disadvantage,opportunity andchanllenge of company A. Company A lies in his advantage of powerful integratingresearch and development capacity.For examples, the products of company A are usedof full spring mechanism,which is free of leakage risk and much more stable andenvironmently friendly than hydraulic operating mechanism.Company A hassuperiority on the import policy for some countries.And besides these, company A hasa long stable cooperation with many excellent suppliers and makes strategic aliens withcompany GE,thus it enhances it’s sales chanel.But company A exsists the problems of unreasonable ordering, manpower shortage,poor technical performance,weak brandinfluence and ossified marketing system. Finally the thesis puts forward to somesolution of how to increase company A’s core-competiveness aiming to its exsistingproblem. It includes improving enterprise system, human resoursces construction,enhancing technology research and development,improving production system andoperation system to fully improve the core-competiveness of company A as well as tobuild the long term competive advantage.All this stratige makes good reference to thelong term development of company A.