Research On The Competitive Strategies Of Qihoo 360 Technology Co.Ltd.

Currently, the number of Internet users in China is the first in the world in 2015, the growth rate of Internet users has reached 6.1%, Internet penetration rate reached 50.3%, providing a good foundation for the development of Internet-related industries. China has entered the era of the Internet, the emergence of a large number of enterprises engaged in Internet-related businesses. Expanding the scope of Internet business has also brought a lot of network security issues, gave birth to many new enterprises. Wherein, in the Internet security services business more and more known by the public, it has gradually been attention.China’s online population is first in the world, growth rate of Internet users is also very fast, as the development of Internet related industry provides a good foundation. China has entered the Internet era, emerged in a number of engaged in Internet related business enterprises. The continuous expansion of business scope of the Internet also brought many problems of network security, Internet security companies began to enter the mass’ s vision, and has been paid more and more attention.Qihoo 360 Technology Co., Ltd. as a provider of Internet security services company, since its inception the rapid expansion, the first of its kind free antivirus software, Internet security quickly in the domestic market has a large user base. In this paper, the company as the research object, intended to help them in an increasingly competitive environment and the complex historical background to find a suitable core strengths and strategic positioning, and provide guidance for its policy with the development and implementation of security strategy Suggest.The first chapter of competitive strategy, E-commerce, Internet companies competitive strategy, network security, and other related documents starting to lay the theoretical foundation for the research and analysis. The second chapter describe the status of the company, research and analysis to provide a realistic basis. The third chapter PEST analysis and Porter’s five forces model for the external environment of the overall analysis, a clear industry factors affecting development of the company’s main competition among existing competitors, and the threat of new entrants, substitute products also need to focus on the threat. In between these three factors in the Internet environment it is no longer open to independent relationship, but closely linked, mutual transformation. The fourth chapter of human resources, finance, product competitiveness, the four aspects of corporate culture of the company’s internal resources analysis, the core competitiveness of its product innovation. There are also some disadvantages. Chapter fifth through a comprehensive analysis of SWOT strategic fit, the status quo of the company strategic choices and positioning according to the matching result, the company’s strategy for SO positive development mode, select the differentiation strategy and centralization strategy as the company’s competitive strategy. Chapter sixth, respectively, according to consumer demand for innovative products from the strategic choice by investing in the expansion of business scope, to consolidate its position through strategic alliances, rapid expansion through acquisitions, improving product competitiveness through technological innovation developed a fifth aspect of the embodiments. For the implementation of the program to determine the products, financial, human resources, corporate culture four aspects safeguards.The innovation of this paper is the use of theoretical and analytical paradigm of competitive strategy Qihoo 360 Technology Co., Ltd. to analyze strategic environment and strategic positioning, competitive strategy and then propose solutions and safeguards. This is Internet security companies more competitive system of strategic analysis, and provide reference for the development of the Internet environment similar enterprises.At present, the overall competitive landscape of the Internet industry is not entirely clear, in particular, there is a big confusion of competitive Internet security companies, disorderly competition will eventually lead to damage to the interests of the majority of users, allowing users to lose confidence in the domestic Internet security companies. Therefore, a reasonable competitive strategy management science is necessary.