Bio-syncretic Rehabilitation Mechanism Theory And Application

With the rapid development of world economy, the banking industry has madesignificant achievements in the development of the society, and to promote thedevelopment of economy, to cope with the international financial crisis has made apositive contribution. Relationship marketing as a product of the times at the end of thetwentieth Century the virtuous circle of development to the banking industry has played apositive role in promoting. Based on the analysis of relationship marketing theory andvalue management model, combined with the reality of S bank personal banking, how toeffectively implement the relationship marketing strategy suggestions are given.Firstly, the relationship marketing research background and significance overview,from a different perspective of the scholars research status of relationship marketing,describes the theoretical basis of this study and research.Secondly, the content and value management model theory of relationshipmarketing, producing and development are introduced, discussed the core of relationshipmarketing: customer relationship marketing, employee relationship marketing,relationship with government regulators and industry competitors. The next step for the SBank Personal Banking taken specific marketing pave the way science is given. Spoints out, the bankmust keep pace with the times, attach great importance to relationshipmarketingbrings effect can achieve a win-win.Again, the use of the theoretical basis of value management model, the S bank ofrelationship marketing analyzes and summarizes the problems, the use of relationshipmarketing three modules, combined with the status quo of personal banking relationshipmarketing and design improvements S Bank.Finally, summarizes the implementation of relationship marketing is to start fromthethree aspects of S bank, customer centered business philosophy, improve employeesatisfaction, strengthen the relationship between S bank and government regulators andother maintenance, put forward security and strategic suggestions of relationshipmarketing for S bank.