The Research On The Pricing Method Of Information System Maintenance Service

Operation and maintenance of information systems outsourcing is an inevitablechoice for enterprises to maximize profits in resource-limited conditions, thereasonable prices of information system operation and maintenance services is aprerequisite for the implementation of the system operation and maintenance servicesoutsourcing. This paper analyzes the characteristics of information systems operationand maintenance services and factors influencing pricing; then, focusing oninformation systems operation and maintenance of monopoly service provider andfour types of enterprise customers, duopoly information systems operation andmaintenance service provider and enterprise customers the same category, duopolyinformation systems operation and maintenance service provider and enterprisecustomers a variety of types of these three cases, the use of dynamic pricing methodand the Nash equilibrium methods, researching different methods of operation andmaintenance services pricing information systems. The main work is as follows:Firstly, dynamic pricing research of information system operation service. Thepaper whose object was the routine operation and maintenance services ofinformation systems operation and maintenance researches the information systemoperation and maintenance services in the case of profit maximization best price, fromthe perspective of information system operation and maintenance service provider.Firstly, we analyzed the features of information system operation and maintenanceservices and divided the enterprises into four categories, from the perspective ofenterprise value and the sensitivity of the corporate for marketing strategy; Secondly,we used two-stage dynamic pricing model and the pricing of fixed-price, getting thebest price and total profits of the information system operation and maintenanceservice provider; Lastly, we analyzed the impact of the buying cycle and thecomplexity of information systems on the optimal prices and profits of informationsystem operation and maintenance services.Secondly, Dynamic Pricing Considering the response time of information systemoperation and maintenance services. In order to study the response time on the impactof the pricing of information system operation and maintenance services and theoptimal pricing under the different response times, this paper constructs a Nashequilibrium theoretical models, in the duopoly market of information systemsoperation and maintenance services and in an incomplete information, using the gametheory to study the two information systems operation and maintenance serviceprovider how to make a optimal pricing behavior choice under the different responsetimes. We found that the response time on the impact of the information systemoperation and maintenance service provider is obvious, and obtained the best priceand profit calculation model. This entire can provides a certain reference forinformation systems operation and maintenance service provider to pricing.Thirdly, the second degree price discrimination research of service informationsystem operation and maintenance service provider when consider the service level. By analyzing the demand for linear and nonlinear demand conditions, the twooligarchs competitive information system operation and maintenance service providerand the n-period pricing in Sec implement second degree price discrimination on theprovider’s service level impact of prices and profits obtained in this paper servicelevels and the relationship between prices and profits. Studies have shown that alinear demand conditions, service levels and prices and profits proportional andservice levels must be maintained at a higher level above in order to ensureprofitability, while in the non-linear demand conditions, the low level of serviceprovided when two business will remain profitable; same time we have come todifferent segments of the segmented point demand interval. This is the actualinformation in the system operation and maintenance service provider to set pricesconsidering the level of service provided when a certain reference value.By studying the work of the three parts, we found the demarcation points of thefour corporate customers types, enterprise customers purchase cycle of operation andmaintenance services is inversely proportional to information systems operation andmaintenance service pricing, the complexity of information systems and the servicesthe level is proportional to information systems operation and maintenance servicepricing, response time is uncertainties for information system operation andmaintenance service pricing, and other important conclusions. All of this providessome reference value for the operation and maintenance of information systemsoutsourcing service providers to set prices in the contract.