Research On The Impact Of Firm’s Network Competence And New Product Development Speed

Nowadays, innovation has become the most important source of corporate profits,and more and more enterprises have realized that innovation is the fundamentaldriving force for its development. The Central Committee of the Party points out thatinnovation is a vital support for countries which seek to advance their productivities,which has good effects on sticking to the road of independent innovation and buildingstrong and advanced technical resources. This is also significant when countriesimprove national comprehensive strength, and then shorten the gap between the mostdeveloped countries. If the enterprise hopes to realize the real Chinese Creativity, theyneed to enhance their innovation abilities. This allows people consciously understandthe importance of innovation, and encourages the enterprise to realize strong marketcompetitiveness. However, as it turned out, innovation abilities of our countries’enterprises performances at a low level, this is because the enterprises are lack ofinnovation awareness and advanced technology. Although an increasing number ofenterprises are gradually aware of this awareness, there still be a lot of factors to beaddressed, such as internal factors (enterprise acquires resource is not timely) orexternal factors (enterprise is unable to obtain policy information, etc.). These factorsshould be given importance, or they may cause bad influence on innovation processesor R&D project. Enterprises cannot get rid of “Made in China” effects in internationalmarket, if they do not pay attention to innovation abilities to make up the low level ofcompetitive strength. New product development is an important mean of enterpriseinnovation, and enterprises effectively control path and factors, which can make thempromote their innovation and market competition ability.From the network competence and the existing real problems of enterprises at theprocess of new product development, this paper aims to explore the effective path andinfluenced factors. Based on the dynamic capabilities theory, contingency theory andtime-based competition, this paper, combined with the existing literature and theories,discusses the relationship of the network competence, new product developmentspeed, technological capability and environment turbulence. Then, built on thenetwork impact mechanism model of new product development speed, this paperdiscusses the theory of direct action network competence on new productdevelopment speed, and indirect effects of network competence through technologicalcapability on new product development speed and moderating effects of networkcompetence through environmental turbulence on new product development speed.On the basis of the existing literature, this paper designs of the questionnaire, andcollects data via e-mail and use SPSS17.0processing the data in descriptive analysis, reliability and validity testing, correlation coefficient and regression analysis,hypothesis testing theory. Finally, analyzed research findings and revealed thedifferent impact paths and impact on new product development speed, and based onempirical results for enterprises to improve the speed of new product developmentand make recommendations to enable enterprises to gain greater competitiveadvantage.