Research On Brand Construction Of Green Crab Industry In Sanmen County

The Sanmen county green crab industry is undergoing a rapid development, but in the processof its development also exist many serious problems, such as green crab industry brand idea is notstrong, the green crab quality is bad, government measures are not in place in time, green crabtrading difficulties, integrity and competitiveness inferior a series of problems, how to enhancemarket competitiveness of sanmen county green crab industry are three county green crabdevelopment is facing a major task.This paper analysis the sanmen county green crab brand construction situation, points out theproblems that sanmen county green crab brand construction, mainly include green crab brandmarketing management problems; Green crab brand construction of supporting system is notperfect; Green crab technology content is low; Lack of brand building main body development,green crab industry chain profit distribution imbalance and other issues.Second, the research of sanmen county green crab brand construction strategy, mainly includestrengthening green crab brand marketing management; Effective integration of the governmentand the market; Create a good environment for green crab brand construction; Strengthen scientificand technological innovation, increase brand technology content; The training of specialists in thefield of brand management strategy, etc.Finally discusses the sanmen county green crab brand construction strategy, theimplementation of the sanmen county green crab brand building strategy, sanmen county, greencrab production, green crab production promotion, green crab enterprises and crab farmers incomegot obvious improvement; Sanmen county green crab brand building strategy, improve on thequality of green crab, green crab industry development, and the ascension of sanmen countyeconomy play a role in promoting.