The Research Of The Two Cycles Hunger Marketing Strategy Of Enterprise Considering Price And Quality Decision-making

Currently China’s market economy develops rapidly，the Third Plenary Sessionexplicitly proposed that the market will play a decisive role of in resource allocation，therefore market position in the allocation of resources in our country has reachedunprecedented heights.The rapid development of China’s market economy benefitedfrom the comprehensive economic strength and the purchasing power of consumers hasgreatly enhanced.With the increasing material and cultural level of consumer consumerproducts (including products and services)have become increasinglydemanding.Modern wide range of consumer products，the tendency is becomingincreasingly apparent homogeneity，how to attract the attention of customers and to getrecognized by consumers is a major challenge to businesses. Enterprises to competemore consumer markets，in addition to ensuring product quality， it also needs to betaken more effectively in emerging marketing， to be able to occupy the mind ofconsumers, and to get more customers.Price and quality are two important factors to consider when consumers buyproducts, how to provide high quality products at the right price to consumers is aproblem for business to be solved. And considering the price or quality alone can notmeet the needs of the new competitive situation of business operations decisions,companies must simultaneously be weighed on prices and quality in order to developthe best competitive strategy.This paper is divided into four parts, the first part is an introduction, introduces theresearch background, purpose and meaning and content; second part describes thecurrent research, namely pricing decisions, the quality of decision-making, price andquality collaborative decision-making of research, analyzes hunger marketingresearch; third part of this paper focuses on the business cycle of hunger both price andquality of decision-making of marketing research, build models and numerical analysis;the fourth part is the conclusion of this paper,describes the research findings and policyrecommendations of this paper, and proposed further research prospects.