Study On Hunger Marketing's Strategies Of Xue'ersi

With the popularization of Internet and people's material and cultural life,the degree of competition between enterprises becomes more and more intense.Hunger marketing,as a "controversial" competition,has become a double-edged sword for enterprises to enhance their core competitiveness If used properly,enterprises can help them rapidly expand their influence in a short period of time,otherwise,it will reduce the loyalty of the existing customer groups to the brand of the enterprise,thereby causing irreversible losses to the enterprise.xue'ersi about the implementation of hunger marketing,although successfully mobilized the desire of consumers to buy,get the consumer's approval,the market share has also increased,but with the intensified competition in the education and training market and product expansion model is not reasonable,etc.In addition,the negative reports of hunger marketing have come to an end.They all indicate that there are issues that cannot be ignored in the process of implementing hunger marketing,such as the lack of crisis management,unscientific product expansion,and unreasonable management methods.Therefore,hunger marketing for learning and thinking needs to be further improved.Improve and optimize.This paper takes hunger marketing of Xue'ersi as an example,sorts out the relevant literature research of domestic and foreign scholars,and uses analysis methods such as management PEST environmental analysis,five-force model,and SWOT analysis to comprehensively analyze the internal and external environment of learning and thinking about hunger marketing.It summarizes and analyzes the external opportunities and threats faced by the hunger-hunting marketing implementation process,as well as its internal strengths and weaknesses.It then proposes ways and means of learning to optimize hunger marketing,and recommendations for effective implementation: Making full use of the Internet to build And promote corporate image,accurately target market,maintain high product quality,moderate hunger marketing,and raise awareness and level of public relations management.