The Current Situation And Development Strategies Of Household Property Insurance In China

Household property insurance refers to the urban and rural households’residential andmaterial property as the insurable interests. Household property insurance as one of theearlier types of our country, should become households’ safeguard.However, the fact is ournational insurance’s insurance rate is very low, household property insurance is difficult togrow up. This article first wrote the current situation of China Insurance,from the marketplayers, premium income, insurance premium rate to analyse household property insurance’smarket conditions. At the same time, analysing our country’s household property insuranceproducts. I made specific analysis on the take-up rates low’s causes, the most fundamentalreason is that market competition is not fierce, the product homogeneity are quite serious,Existing household property insurance can not meet the demand of consumers.Then madespecific analysis on its causes, in order to develop products that can meet the marketdemands, the most important is the product innovation, Analysing the product innovation’srestricting factors and realizing conditions in our country,combined with the successfulexperience of the United States of America homeowners insurance, to promote our countryproducts’ innovation.Lastly put forward some suggestions on the development of the familyproperty insurance in China, hope that can promote the development of China’s familyproperty insurance business.