HD Branch Of JT Bank W Promotion Plan For2014

Interest rate differential is the main source of profit for domestic commercial banks,loans vast scale factors determine the profits of commercial banks, thus becoming animportant foundation deposit indicator development of commercial banks, the People’s Bankof China is also an important assessment indicators of commercial banks. Deposits at the endof every quarter the size of the assessment is the most important task of the commercial banks,the banks will use a variety of methods to absorb layman deposits, stable Bank deposits,which in addition to traditional deposit project, the share of deposits of financial productsincreasingly higher.Founded in1908, JT BANK, China is now one of the five large state-owned commercialbanks. Tim Lee is steady Bank introduced a deposit included assessment of financial productsin2012, its main feature is the contract stated commitment to protect the security of Bank ofCommunications revenue,36%of the regular interest rate higher than the same files, suitablefor general Family and risk-averse financial customers.According to the characteristics of the plan and the marketing situation stabilized TimLee products in the future under the premise of a full analysis of product marketingenvironment and sub-development strategy, formulated in2014in Guangzhou Huadu Districtof the product marketing plan. First, plan elaborate on HD Branch overview of thedevelopment and future development goals, discuss ideas and directions for furtherstabilization of financial products Rollover promotion in the future. Then Huadu Branch of JTBANK Tim Lee stable product promotion, carried out a detailed comprehensive analysis ofthe external environment, internal environment analysis, SWOT analysis, market analysis,financial products from the steady Tim Lee advertising, personal selling, sales promotion andpublic relations four develop stable aspects2014Tim Lee promotional plan for the2014Bankof choice Huadu Huadu Branch of marketing objectives and target markets to provide basisfor decision making.