Fulu Shuangxi In GB Foshan Branch2014Promotion Plan

The disposable income of residents will greatly affect the regional retail industry,especially financial retail. As the end of2012Dec., Foshan savings deposit balance of521,516,000,000yuan, per capita is about85,000yuan, year-on-year growth of10.8%, thebalance of savings deposits of residents in the city of the first. Thus the retail financialindustry in the Foshan area huge market space.Insurance products as an important tool for the residents of family financial management,and occupies an important position in the retail financial market. Sickness and health as anecessary part of life, the derivative financial problems are also associated with eachindividual, affecting the quality of each family life insurance products, and can largelymaintain financial stability customer family. With the economical development, populationincrease in disposable income, insurance significance and function of popularity, in Foshanresidents of premium expenditure, especially to provide children’s education, pension for thepurpose of deposit insurance premiums, become part of residents year spending."Fulu shuangxi" products are GB life important savings type insurance products,innovative combination of participating and universal products, set expiration return premium,dividend rights, annuity universal account investment abilities, customers can be in theinsurance period, under certain conditions, withdrawal from the individual account accordingto the emergency, medical, education, pension and other personal needs, meet the needs ofdifferent phases of life.In this paper, through make the product promotion plan of " Fulu shuangxi ",which GBlife retail channel’s main financial products, provide advice and guidance on2014Foshan lifeof insurance marketing, in order to consolidate Foshan life in Foshan area market position, tomaintain the current market share.This paper first introduces the background of company and products, and then throughthe macroscopic environment, competition environment, demand environment and SWOT on" Fulu shuangxi " marketing environment analysis, and then through the market segmentation,target market selection, positioning the formation of business. Finally, based on the analysisof the results, specifically from the " Fulu shuangxi " advertising, personal selling, salespromotion and public relations in four aspects in2014to develop " Fulu shuangxi " promotionplan, and based on the promotion of financial analysis and risk analysis.