Cultural Distance And Cultural Creative Products Exports Of China

With the rising and growing of the worldwide knowledge-based economy,economic form is experiencing a global strategic transformation. Creative economyhas become a new form of international economic competition strategy, creativeindustries emerged as one of the world’s most dynamic sectors instead of traditionalmanufacture, and cultural creative products trade is increasingly become the driver ofthe growth of international trade. According to the UNCTAD’s Creative EconomyReport2010, China has become one of the leaders in producing and exporting culturalcreative products. The development of cultural creative industry can improve thequality of economic development, promote the transformation of the economicdevelopment pattern and optimize the trade structure; it is also important in promotingChinese culture and affinity of the Chinese brand.Many scholars have begun to focuson culture creative products trade in recent years. Usually the studies are mainly aboutthe export structure and competitiveness of the cultural creative products. Empiricalanalysis about the export is get less attention. International trade is not just aneconomic phenomenon, and is closely related to a variety of geographic, political andcultural factors. If cultural factors have a significant impact on the general trade, thecultural creative products with a strong sense of culture affected by cultural factorsshould be more significant is a reasonable expectation.Accordingly, based on the analysis of the scale, structure, international marketshare and revealed comparative advantage of the cultural creative products, relying onthe modified gravity model to test the influence of cultural distance to export ofcultural creative goods trade of our country. The results show that, on the whole,cultural distance has a significant negative effect. However, estimated effects varywhen consider the importing countries and regions’ different characters. The resultsshow that cultural distance has a negative effect on China’s export of cultural creativegoods to countries and regions of high income, Non-Confucian cultural circle andhigh internationalization. On the contrary, when it comes to the low-income countriesand regions the effect is positive, while to the countries and regions of Confuciancultural circle and low degree of internationalization the effects of cultural distanceare not statistically significant. Through the above analysises, this paper serves some policy suggestions: enrichthe connotation of cultural creative products, optimize the export structure, integrateinnovation, attaches great importance to the impact of cultural distance on the exportof cultural creative products, aiming to improve and develop the export of China’scultural creative products.