Chinese Exports Of Cultural Products Research

With economic globalization, countries in the world cooperate with each other moreclosely in different areas, competition is becoming increasingly fierce. Development ofcultural industries in the context of globalization has an important impact on a country’seconomy, so that more and more countries take it on the height of strategy. Internationalcultural products, inputs and outputs can also affect the country’s economy.Competitiveness of cultural products is directly related to the overall competitiveness ofthe national level.China, the world’s second largest economy, whose development of international trade runvery fast, has made significant achievements on exports accounted for the proportion ofworld trade. However, the Chinese core cultural exports in world trade are lagging behind.As a country with a long history and splendid culture, has a trade deficit on core cultureproducts. China There is a big gap between China and some advanced country in culturaltrade. As a big developing country, how to enhance the strength of China’s cultural tradeproducts, find China’s development strategies and the way of cultural products exported, isvery important.This article first explains the related concepts of cultural products and some of the currentresearch are described;then study the situation of China’s exports of cultural products onthe overall size, regional situation and other aspects of foreign trade; and then study on themicro level, analysis the development situation of Chinese cultural enterprises frombuilding a culture of product, human resources, marketing, operations, financing toanalyze the various cultural enterprises, and illustrates a representative cultural enterprisesexport strategy. Countermeasures and suggestions from this article proposed thedevelopment of macro-and micro-level of China’s foreign cultural exports, in order to helpimprove the competitiveness of China’s cultural exports.