Tourism Cognitive Research Of The Metropolis`s New Urban Area

In today’s highly developed economy, the brand has become a necessary condition for thesuccess of the product, whether it is physical goods or services need brand, a successfulbrand can bring value to the excess of the enterprises, but also to provide consumers withadded value. As a service industry, tourism industry needs more brands to guide people’sconsumption. Guangzhou Panyu area is the new city, the tourism development is rapid inrecent years, and there have been just over twenty well-known attractions, attracting manytourists from the Pearl River Delta. As the main tourist attraction in Pearl River Deltaeconomic circle it carries the city people`s leisure need, this research can help us understandthe characteristics of urban tourism development of the new city, to help it to better play itsvalue.In this paper, empirical approach is used to research tourism in Panyu District; the problemstudied is the differences among tourists in Panyu District of their tourism brand awareness.In this paper, we use demographics characters travel time and travel sites to divide tourists,analyze whether they have a significant impact on the cognitive image of tourist; the resultsprove that tourist’s age, occupation, time and place to visit have a significant effect totourists brand awareness. Visitors gender, origin, travel companion, tour times did notsignificantly affect its image perception. The study also found that the brand image is widelyselected of Panyu District, is the city recreation park. We can thus infer that the mainfunction of a new urban city is to provide the city people a place to relax. According tocognitive difference, when conducting marketing，campaigns of the enterprise can targetcustomer group according to cognitive difference.