Research On The Design And Implementation Of Mass Marketing Plan For Steel Trading Enterprise Cluster In Lecong Steel Market Of PA Bank

As to the need to develop business growth channels of commercial banks, the steeltrade industry market with great content, comprehensive income is considerable,credit risk control, and has great value of marketing. Shunde Lecong steel marketvalues is one of the most important steel spot market in the Pearl River Delta, steeltrade cluster district is one of the key customers in commercial banks of the PearlRiver Delta region marketing object.Compared with the traditional retail marketing, mass marketing has the advantages oflow cost, high efficiency, large gains obvious advantages andcharacteristics. Commercial banks to carry out marketing activities on the steeltrade cluster customers, mass marketing is the effective way to twice the result withhalf the effort.The formulation and implementation of Lecong iron and steel market values of steeltrade cluster customer volume marketing plan, can effectively reach the bankbatch marketing plan, achieve considerable revenue; is conducive to the expansion ofbank business areas, promote the development of banking business, improve the bankmanagement level, enhance the comprehensive competitiveness of thebanks; contribute to the economy of iron and steel industry and trade andregional sustainable development; and and provide reference for other commercialbanks or banks to carry out mass marketing campaign for practitioners in Lecong ironand steel market or other professional values cluster customers.Based on investigation and theoretical analysis method, through fieldinvestigation, literature research, plan, scheme of forming steps, on the basis ofanalysis, marketing strategy, customer credit scheme, implementation measures suchas content analysis and description, eventually forming the Lecong iron andsteel market values of steel trade cluster customers mass marketing plan.The scheme after full investigation, reference, analysis and practice, the developmentand implementation of necessity and feasibility.