Research On The G Company’s Online Store Marketing Model

In recent years, with the rapid development of e-commerce and business marketpenetration, communications operators the Internet combine closer and closer, and theInternet market has become another competing battlefield for communicationsoperators. According to Ai Media Consulting’s data, China’s mobile Internet marketvalue reached71.04billion yuan in2012, in2013the output value will exceed100billion yuan. Besides,it is alleged that mobile phone users in China reached450million in2013. In this background,G Company in2008has begun to develope-commerce market to expand its market share, but it needs enhance the precisionmarketing sales online store in order to improve cost efficiency.Now G companyneed to improve its e-commerce operations and product promotion,especially inTaobao, Jingdong and other commercial enterprises. How to exploit its marketingpotential in the large-scale development of e-commerce market trends and mintainingits leading existing market share advantage has become an urgent problem.G company’s online store has millions of users every day, the traditionalmarketing model can not meet the needs of individual users when facing massivedata and a large number of users, so precision marketing is a new trend. This paperstudy how to make precision marketing and focus on marketing effectivenessassessment when users access the online store through the mobile Interne. Select andcollect the data about users ’ access to the mall. Use data mining methods ofstatistical to analyze users’s behavior characteristics and their preferences featuresand so on. And describes how to use the advantages of data mining platform andopen platform marketing strategies. And data mining system can analyze usersbehavior in order to improve the the user experience and improve the conversion rateof the order.Finally, this paper makes a outlook on the electricity suppliers’ internet precisionmarketing,in order to help them implement precise marketing activities. And givesome suggestions about the problems that may be encountered throughout thedevelopment process.