The Research Of Telecom Enterprise Marketing Strategy Based On Large Data Mining

Faced with increasingly fierce market competition,China Telecom poses even greater challenges in accelerating the development of the full-scale business.How to combine big data with leading-end marketing service has become one of the key tasks.The significance of the research topic in this paper is that,in the current competitive environment,how to use the theoretical basis of various data mining theories,customer consumption behavior analysis and other theoretical basis to build a normalized big data marketing system oriented to full view,full product,and full contact.Through the analysis of big data customer labels,we can achieve intelligent matching of users,sales products and marketing tasks,maximizing customer value,reducing customer churn,and ensuring steady improvement of business operating efficiency.The reason why I chose precision marketing under big data mining as the theme of the paper is that,given that the author's company has just started in big data mining,the marketing under the support of big data analysis has many areas to be optimized and improved.Using what has been learned during the MBA course,integrated customer life cycle,big data mining and other theories into company's marketing optimization program.This article draws on customer life cycle management theory,customer insight theory,big data mining theory,starting with the scene view data marketing of customer view,and using big data analysis modeling to achieve multi-channel collaboration of corporate marketing,make customer marketing perfect.To transform the marketing methods from the casual and temporary single-suit marketing to full-view,full-product,full-contact marketing.During the completion of this paper,the author recorded the practices and experiences of collation,analysis,modeling and marketing of big data information through several related functional departments of the company,deepened the problems,and proposed more reasonable and effective strategies and measures.To be a follow-up company Under the big data mining,starting from corporate decision-making and department management,build a comprehensive evaluation system to provide accurate strategic support for corporate marketing.Through the implementation of this project in the company,using the monitoring of the user's business use changes,combined with data mining technology,research the relationship between big data mining and precision marketing,using multi-channel contact to specify customers as entry points,using the company's successful implementation case,the application of big data mining to precision marketing is illustrated,which proves that this paper has certain practical significance in telecommunication companies.