Reseach On The Strategy Of Shendong Coal Group

In recent years, the global economy are in a trough, trough the face of this, China’s coalmarket also suffered an unprecedented impact, as China Shenhua Coal Group has large coalbases for the current changes in the market to develop the future direction of development ofcorporate strategy: integration of coal resources, improve market concentration, and enhancecompetitiveness; meet the national industrial policy and trade, improve resource combinedratio, the development of recycling economy and achieve sustainable development; continueto play an advanced coal mining technology, the implementation of cost leadership strategy,enhance influence, control and competitiveness.This paper combines SWOT analysis method, Shendong Coal Group’s externalenvironment and internal resources, analysis, research and develop the company ’sdevelopment strategy, the establishment of its strategy to be implemented to ensure that thesecurity system. PEST analysis using external tools for situation analysis, summarizedenchanted East Group’s future development advantages and bottlenecks; from the externalpolicy, production capacity, human resources, security status, enterprise management andenvironmental aspects to explain their development strategies.