The Study Of Telecom Optional Packages’ Sale Positioning Base On Data Mining Technology In The Township Market

As Our country telecom city-market business saturated, the number ofadditional users is going weak, the value of ARPU is decreasing, the rate ofthe users got off the net is rising, the market competition is becoming intense,the three major telecom operators are aiming newly developing and vasttownship-market. How to seize the opportunity to develop users quickly andretain customers efficacious to get the leading place of market is the focus ofthe competition in our country now. The tradition sale application of telecomoptional package is technology is simple and backward, managementefficiency is low and economic benefit is poor, so it should be improved byadvanced technology immediately.This essay applied the systematology’s modeling thinking, combinedprecision marketing and consumer behavior theory, to construct a salesposition model base on data mining technology’s association analysis, toimprove the state of the tradition sale application of telecom optional package.It can position fast and effective the develop users and retain customers whichmate to the optional package combination by this model, achieves precisionmarketing, improves the efficiency of management and rises the benefit ofeconomic.To prove model is feasibility and effectiveness by estimating the model.To apply the model to the practical of sales, not only get the excellentincrement benefit of the economic, but also get the good achievement inefficiency of management and benefit of economic by qualitative, quantitativeanalysis; At the end get the matching group of target customers and optionalpackage by using model, and summarize the mechanism of data mining andposition the process. Achieve the aim which enhance the managementefficiency and improve economic benefit by apply the advance science andtechnology.