Research On Flower And Nursery-grown Plant Industrialization Development In Ningbo District

After several dozens years development, the pattern of the flower-plant industry in NingboCity has been basically formed. The industrial management method once was based on onehousehold and now is turned into a new method with the characteristics of market economy. But italso faces many problems, such as the leading enterprises is not strong, leading enterprises andfarmers interests linked not closely enough, the level of development of professional cooperativeorganization is low, government policy and security system is not sound and so on. This will havenegative influence on the further enhance of the direct effect of Ningbo Floriculture and nurseryindustry management level and market competitiveness. Further investigation, study and thesolution to these problems, not only have theoretical significance, but also have the importantpractical significance.Firstly, the integrated use of relevant theories, the agricultural industrial economics, regionaleconomics and new institutional economics and related disciplines theory, using qualitativeanalysis and quantitative analysis, combined with the combination of micro analysis and macroanalysis, comparative analysis, diversification, strategic planning of Ningbo city flower seedlingindustry adjustment, the comprehensive analysis of various the problem. Simple introduction andanalysis of the Floriculture and nursery industry based on the theory and practice of research results,first introduces the connotation of flower seedling industry and its operation mechanism, analyzesthe typical cases of domestic and foreign flower seedling industry development and successfulexperience, and then around the development of flower industry of Ningbo City, the questionnaireand field investigation, analysis, a comprehensive grasp of the development status and trend ofNingbo Floriculture and nursery industry, especially with its successful industrializationdevelopment; at the same time, using the SWOT analysis method, comprehensive analysis and putforward the corresponding policy measures on problems of Ningbo Floriculture and nurseryindustry development.SWOT analysis shows that the current, promote the development of Ningbo Floriculture andnursery industry,(1)the main advantage of the unique location advantage, the leading productshave a certain market competitiveness, market construction has achieved initial success, the coexistence of a variety of industry organization form;(2) the main disadvantage: the strength ofleading enterprises is not strong enough, the development level of professional cooperationorganization low, benefit coupling mechanism is not perfect;(3) the main opportunities: thenational agricultural policy to encourage and support, flower seedlings market strong demand,joined the World Trade Organization and the economic globalization promotes;(4) the mainthreats: the effect of non agriculture land of Floriculture and nursery industry prominent, otherprovinces and cities of flower industry competition a fierce, affecting international trade protectionpolicy and restrict the product export.In order to promote the development of flower and seedling industry in Ningbo City, and putforward the following suggestions:(1) the transformation of government functions, to create agood environment for the flower industry development;(2) do strong bibcock enterprise, enhancedradiation flower seedling industry development drives capacity;(3) improve the benefit mechanism,enhance stamina. Development of flower seedling industry;(4) promote the standardization,specialization and brand building, improve value-added Floriculture and nursery industry;(5)improve the social service system, enhance the market competitiveness of Floriculture and nurseryindustry;(6) vigorously explore the international market, increase exports and market share offlower seedlings.