The Actuality And Aftertime About ERP Marketing Of Sichuan

In the next period of time, Sichuan will become one of the most influential market areas in the management software. It will supply extremely important reference value for all the management software providers to know the present and future of ERP software in Sichuan Marketing. The analysis and research of this text is based on the example of UFIDA, with the main target of ERP market in Sichuan province.Firstly, the paper introduces the concept, the development history and classification of ERP in sequence. Then it analyses the development process and status quo of the ERP market in Sichuan, and it analyses the stages of the market experience which include financial management software stage, ERP popularization stage, and ERP maturation stage. The paper also analyses several stages of the users’demand experience to reveal the overall situation of ERP market in Sichuan province, the stages include operation electronization stage, management standardization stage, and management innovation stage.Secondly, through defining and classifying the target customers of Sichuan ERP market, the paper analyses its main demand from the dimensions of enterprise property, scale of enterprise, organization form and industry to reveal the key demand of different dimensions of the target customers.Thirdly, the paper analyses the main factors of Sichuan ERP market such as product,service, price, channels, sale process, and operating environment, etc, to reveal the key influential factors of various aspects of the market and the development trend of all the key factors.Fourthly, the paper analyses all kinds of ERP marketing modes which include project marketing, experiential marketing, templet marketing, and profession marketing, and compares the characteristics of different patterns to obtain the suitable integrated marketing mode for the future market of Sichuan province.Finally, combining the analysis of the key factors on ERP marketing management of Sichuan and its marketing mode, the paper puts forward nine proposals on ERP marketing development of Sichuan, including:adopting classification management strategy on target market, perfecting the overall arrangement of industry and area, flatting sale and service system to establish provincial business model, adopting integrated marketing mode, strengthening the cooperation of industry chain, improving the consulting service ability and enhancing the business understanding and innovation, the detailed marketing is used in the subdivision industry market to realize multiple means of brand promotion, expanding business line to adapt to the demand trend of the integrated solutions of the customers, reinforcing the R&D and application research of the product to achieve the state of leading products and application.