Telecom VIP Customers Full-service Marketing And Management Of Advice

With the spin-off telecommunications restructuring, Telecom, China Unicom,mobile have become full-service telecom operators, the market competition has become fiercer, more and more rational.According to Pareto 28 theory,80% of the outstanding performance was from 20% of large customers,and this part of the client base as a whole entity of the best,and benefits that a large part of the show, the real manager if they can take full advantage of This is a small number of 20%,and acquire its own rules and could be achieved to maximize the effectiveness of the operation of the entire entity. It can be said, who can effectively tap,maintain and develop a large customer, who is the communications market winner. The major carriers have been keeping a close focus on major clients, marketing efforts, have set up specifically for large customers access the provision of services.stomer, after the definition of standards,through theThis paper studies the restructuring of China Telecom,the largest cu analysis of China Telecom Account Management summarized the status and experience, after the reorganization,full-service telecommunications management major clients to do some marketing research, studies,and proposed the corresponding advice...