Discusses The Competitive Situation And Development Direction Of China’s Securities Industry

With the rapid development of domestic stock market, all securities firms had some vicious competition events which had bad impacts on the development of the securities industry, if we don’t have composite analysis of strategy between the industry development and corporation which will inevitably lead to the development of companies’falling far behind the development of industry and affect the advancement of the whole securities industry. How to improve the core competitiveness of securities companies has become an urgent and important issue.The author takes the development of the American stock market as a starting point to extract the core factors in the development of American securities industry and learn from the successful experiences, which are based on the U.S. stock market.Meanwhile the author has a clear concept of the difficulties and problems during development that established in our security market development experience.In addition, according to operation under the status of securities companies in China, the author clarifies the factors of the development of securities company and makes strategic recommendations for the future development especially in terms of the discussion of five respects containing location of securities companies, the management of business ideas, changes of marketing, expansion of extension services and social responsibility and accountability, The author gives an abundant comment, proposes new ideas about the development of China’s securities industry and analyses about strategic direction and content legitimately.Suggestions from the following aspects to perfect China’s securities company function, enhance core competitiveness. Includes:improving net capital, strengthen risk management; change of business model, development capital intermediary business; use of opportunity for innovation, to form a new operational system, expand the business department of financial service functions, improve investment banking innovation ability, strengthen the opening to the outside world, hit out actively, expand the international market space.