Autodesk China Competition Strategy Research

Design software and stepped into a new stage of development during made in China to created in China in the process of transformation and upgrading.Traditional2D design cannot meet the growing demand, the application of3D technology has stayed in the plane of the three-dimensional drawing. The emergence of digital prototype greatly shorten the design cycle, Technical authentication in advance and motion simulation greatly improves the design efficiency, reduces the design cost, combined with the current environmental protection idea can be completely paperless design paperless production.Based on the background,research and in-depth analysis of the global2D design standard and advanced3D technology Autodesk’s market conditions in China. From the theory of strategy, analyze the enterprise’s external environment, internal use PEST and SWOT analysis method combined with their own uniqueness find Autodesk adopt what kind of competitive strategy in China, how to realize the strategy, what’s the point in the process of implementation.Autodesk as the world’s leading technology of software companies listed on NASDAQ, in today’s global economic downturn, China’s economy to accelerate the transformation, the Autodesk China’s competitive strategy, bring new ideas for development for the enterprise. Also for the development of domestic CAD software companies to provide some material some methods some experience.Of course due to the author’s subjective and objective reasons, certainly exist some disadvantages in this paper, the author still very positive forecast Autodesk China’s development, we will see in the future.